1.37m PVC Seamless Artistic Wallcovering: Durable Interior Surface Design for Modern Spaces

Interior wall finishes are no longer selected only for color and appearance. Designers, contractors, property owners, and procurement teams now expect wallcoverings to combine visual quality with durability, cleanability, installation efficiency, regulatory performance, and reliable batch consistency. The 1.37m PVC Seamless Artistic Wallcovering is designed to address these requirements through a wide fixed-width format, a flexible PVC surface, a stable backing structure, and advanced digital or rotogravure printing.

Developed for residential, hospitality, commercial, healthcare, and public interiors, this wallcovering provides a practical alternative to conventional painted walls, narrow wallpaper panels, rigid decorative boards, and lower-grade printed coverings. Its 1.37-meter width helps reduce the number of vertical joints on standard walls, while the continuous-roll format supports efficient project planning and pattern continuity. The PVC surface offers resistance to moisture, mild abrasion, and repeated cleaning, making it suitable for environments where appearance must be maintained over an extended service period.

The product is manufactured by Zhejiang MSD Group Share Co., Ltd., a flexible-materials producer established in 2002 and based in Haining, Zhejiang Province. The company operates within one of China’s major warp-knitting industrial areas and has developed a product system covering decorative materials, sports materials, advertising materials, waterproof fabrics, ceiling films, mesh fabrics, tarpaulins, and other flexible substrates. This broad manufacturing background supports the company’s ability to combine polymer formulation, coating, printing, laminating, backing, embossing, inspection, and roll handling in an integrated production environment.

Rather than functioning as a simple decorative paper, the 1.37m wallcovering is engineered as a multilayer interior surface material. Its PVC film provides the primary decorative and protective face. Plasticizers and stabilizers help preserve flexibility during installation and reduce the risk of excessive shrinkage after application. A non-woven or fabric backing supports adhesive bonding and helps installers handle the material with greater control. Depending on the selected finish and application requirement, the surface may include a protective acrylic top coat and an embossed texture such as linen, leather grain, or fine sand.

1.37m wall covering

Product Overview and Design Concept

The central design concept of this product is to combine the broad visual coverage of a wall panel with the flexibility and installation convenience of a roll wallcovering. At 1.37 meters wide, each roll is suitable for many standard interior wall heights and can often cover a complete vertical section without a horizontal seam. This arrangement improves visual continuity and reduces the labor associated with measuring, cutting, matching, and joining multiple narrow strips.

The product is available as a continuous roll, normally with linear lengths from 15 meters to 50 meters. Actual roll length can be selected according to project requirements, order quantities, installation planning, and transportation considerations. Rolls are wound on 76-millimeter cardboard cores and protected with polyethylene film. Batch information is labeled for traceability, and standard pallets can hold eight rolls vertically with edge protection to reduce the possibility of crushing during storage and delivery.

The wallcovering can reproduce a wide range of visual effects. Digital printing enables custom designs without the restrictions of a fixed cylinder repeat. This makes it possible to create stone, marble, wood, concrete, fabric, botanical, geometric, abstract, artistic, and photographic appearances. Rotogravure printing is also available for high-volume projects that require stable repeat patterns and efficient production. Typical rotogravure repeats include 640 millimeters and 915 millimeters, subject to cylinder configuration and the confirmed design.

For architects and interior designers, the product offers a balance between visual freedom and functional performance. A project may specify a calm linen texture for a hotel corridor, a wood-inspired pattern for a residential feature wall, a high-resolution artistic image for a retail environment, or a restrained stone effect for a healthcare waiting room. The same base construction can therefore support different design languages while retaining a consistent installation method and material platform.

Main Product Characteristics

The fixed width is one of the most important features. A 1.37-meter width reduces the number of vertical splices compared with conventional narrow wallcoverings. Fewer joints can create a cleaner appearance and shorten installation time. When the wall height is within the usable width, the material can be installed as a full-height panel. For taller or more complex spaces, vertical joints can be positioned at logical panel edges, corners, architectural divisions, or pattern transitions.

The thickness range is approximately 0.28 to 0.45 millimeters, depending on the selected application, embossing, backing construction, and performance target. Thicker constructions may be selected where additional body, impact tolerance, or surface presence is desired. Lighter constructions can be considered for projects that prioritize handling efficiency and economical material consumption.

Total weight generally ranges from 320 to 480 grams per square meter. The final weight depends on thickness, backing, surface texture, ink coverage, and embossing depth. The product can be specified with B1 or B2 fire classifications according to the applicable evaluation route, including GB 8624 or EN 13501-related requirements. Final classification should always be confirmed for the exact construction and tested production batch.

Material Structure and Manufacturing Technology

The performance of a wallcovering is determined not only by the printed image but also by the interaction of its layers. The 1.37m wallcovering uses a PVC film and a non-woven polyester backing as its basic composition. During production, the material is engineered to maintain flexibility, print clarity, bonding performance, and dimensional stability. Each layer contributes a specific function, and production control is required to ensure that these functions remain balanced.

PVC Base Film Formulation

The PVC base provides the main surface structure and serves as the carrier for the decorative design. PVC is selected because it offers low water absorption, good resistance to common interior cleaning conditions, and a flexible structure that can be rolled, transported, cut, and installed. Unlike fragile paper surfaces, a properly formulated PVC face can tolerate routine wiping and mild abrasion without immediately losing its visual finish.

Plasticizers are incorporated to help the product remain flexible during handling and mounting. This is important because wallcovering must conform to the substrate, pass around small surface transitions, and remain stable while adhesive sets. Stabilizers support the material during processing and help maintain the desired physical properties. The formulation is controlled to reduce excessive shrinkage after application, a factor that can otherwise contribute to open joints, edge movement, or pattern misalignment.

The product does not require additional lamination or overlay film for standard interior wall protection. This simplifies the construction and can help preserve the intended surface texture. The acrylic resin top coat provides resistance to mild abrasion from cleaning cloths and allows the manufacturer to offer different gloss levels. A matte surface can reduce glare in brightly lit rooms, satin can add moderate depth, and semi-gloss can create a more reflective decorative effect.

Backing Construction

The reverse side uses a non-woven or fabric backing. This backing helps give the wallcovering dimensional support and contributes to controlled paste application. During mounting, the installer can apply heavy-duty vinyl paste to the prepared wall or to the specified side of the material according to the installation method. The backing helps reduce the risk of air bubble entrapment when the covering is smoothed into position.

Backing consistency is particularly important for wide-format materials. A narrow strip can sometimes conceal small handling variations, but a 1.37-meter panel exposes any uneven tension or substrate irregularity across a larger area. By combining a stable backing with proper wall preparation, the product helps installers achieve a flatter and more uniform finish. The backing also supports cutting, positioning, and seam treatment during professional installation.

Surface Embossing and Texture Control

Embossing adds tactile depth and can improve the visual realism of printed designs. Available textures include linen, leather grain, and sand-like patterns. The embossing roll must be synchronized with the base material, printed image, and production speed so that the texture remains consistent across the full roll width. In high-quality production, registration and pressure are managed to avoid irregular depth, surface distortion, or visible shifts between batches.

Texture selection can affect both appearance and maintenance. Fine linen textures can create a soft textile impression while disguising minor wall irregularities. Leather-grain textures may provide a more formal or luxurious appearance. Sand patterns can create a subtle architectural finish and reduce the visibility of fingerprints or small surface marks. The selected texture should be evaluated under the project’s actual lighting conditions because gloss, embossing, and directional light work together to influence the perceived color and depth.

Printing Systems

Digital printing supports resolutions from approximately 720 dpi to 1440 dpi. This capability is useful for detailed artwork, photographic imagery, custom brand environments, and short- to medium-run projects. Digital production does not impose the same pattern-repeat limitations as traditional cylinder-based printing. Designers can prepare mural-like artwork, oversized graphics, irregular compositions, and customized color arrangements without creating a physical cylinder for every design.

Rotogravure printing supports high-volume orders that require repeatable output and efficient long-run production. With cylinders offering approximately 120 lines per inch, rotogravure can produce sharp repeated patterns and stable color output when the artwork is properly prepared. Typical pattern repeats may be specified as straight match or drop match, with the exact repeat determined during order confirmation.

Color matching is controlled using spectrophotometric measurement. Under D65 standard lighting, the stated color-matching target can reach a Delta E value of 1.5 or lower for confirmed production conditions. This is valuable for multi-room hospitality projects, retail chains, property developments, and other applications where different rolls must maintain a consistent appearance. Color approval should be based on a production sample because the final appearance is influenced by substrate, ink, texture, lighting, and viewing distance.

Advantages Compared with Conventional Wall Finishes

The 1.37m PVC wallcovering offers several practical advantages when compared with standard paint, narrow paper wallpaper, low-density printed film, and some rigid decorative panels. The best material choice still depends on the project, but the product’s combination of width, cleanability, print flexibility, and mechanical performance creates a strong option for demanding interior applications.

Reduced Number of Seams

Traditional wallpaper widths are often much narrower than 1.37 meters. Narrow panels require more vertical joints, and every joint introduces a potential visual interruption or installation risk. Wider panels reduce the number of seams across a wall and support a more continuous decorative effect. This is particularly useful for feature walls, hotel corridors, retail display areas, exhibition walls, and large residential rooms.

Fewer seams also reduce the amount of pattern matching required on site. Installers still need to follow the confirmed match direction and maintain accurate alignment, but the overall number of matching operations can be reduced. When a wall exceeds the product width, joints can be placed at panel edges and matched within stated tolerances of approximately 2 millimeters under controlled installation conditions.

Greater Moisture Tolerance than Paper-Based Coverings

PVC has a water absorption value below 0.2 percent after 24 hours under the stated ASTM D570 test reference. This low absorption supports use in areas where occasional humidity, condensation, or damp cleaning may occur. In bathrooms, laundry rooms, and other high-moisture interiors, all edges should be sealed with suitable latex caulk. Direct water-spray zones require additional joint protection and should be assessed separately.

The product is not intended to replace a waterproofing system in shower enclosures or areas exposed to continuous pressurized water. However, for walls subject to routine damp wiping or periodic humidity, PVC can offer a more practical surface than ordinary paper wallpaper. The material’s moisture tolerance also supports use in hospitality and healthcare environments where frequent cleaning is part of daily operation.

Improved Cleanability

The acrylic-treated surface is designed to resist mild abrasion from cleaning cloths. Scrub resistance is specified at 2,000 cycles or more under ISO 11998 reference conditions. This does not mean that every chemical or abrasive tool is suitable. Cleaning should be performed with a damp sponge and neutral soap with a pH between 6 and 8. Abrasive powders, bleach solutions, and solvent-based removers should be avoided because they may damage the top layer or alter the printed appearance.

Compared with a painted wall, the wallcovering can offer a more consistent decorative surface after repeated cleaning. Paint may show touch-up differences, roller marks, or localized gloss changes after maintenance. A printed PVC surface maintains a factory-controlled pattern across the panel, provided that the correct cleaning methods are used and the wallcovering is not exposed to aggressive chemicals.

Wide Design Range

Paint provides color but generally requires separate decorative techniques to reproduce stone, fabric, timber, or artistic imagery. Printed PVC wallcovering can reproduce these appearances directly, with digital printing supporting custom artwork and rotogravure supporting repeatable production patterns. Designers can specify surface texture and gloss in addition to color, creating a layered visual experience without installing several separate materials.

This flexibility is especially valuable for projects that need a strong identity. A restaurant may use a custom botanical mural, a hotel may select a refined textile pattern, and a retail store may use a coordinated graphic across several walls. Because the same product platform can support many visual treatments, procurement teams can simplify technical evaluation while allowing designers broad creative freedom.

Flexible Installation and Maintenance

The flexible PVC and backing structure allow the product to be supplied in rolls rather than rigid panels. Rolls are generally easier to transport through doorways, elevators, corridors, and stairwells. They also permit cutting on site according to wall dimensions. The recommended installation temperature is 15°C to 30°C, with the room maintained within this range for 24 hours before and after hanging.

By contrast, rigid boards may require more complex handling equipment, additional cutting tools, mechanical fasteners, or visible edge trims. PVC wallcovering is not suitable for every structural condition, but for prepared interior walls it offers a comparatively efficient route to a finished decorative surface.

Performance Specifications

Performance data provides a technical basis for selecting the wallcovering in professional projects. The following values are typical or stated reference specifications and should be confirmed against the exact product construction, production batch, and required market standard before final approval.

Tensile strength is relevant during roll handling, cutting, repositioning, and smoothing. A wallcovering with adequate strength is less likely to tear when pulled gently into alignment or trimmed around openings. The backing contributes significantly to this behavior, especially in wide panels where installation forces may not be evenly distributed.

Lightfastness is another important consideration. Grade 4 under the stated ISO 105-B02 reference indicates a defined level of resistance to light-induced color change. Interior lighting, sunlight through windows, and artificial ultraviolet exposure can influence long-term appearance. For spaces with direct sunlight, designers should consider glass treatments, window shading, orientation, and the selected color palette in addition to the wallcovering’s lightfastness rating.

Fire performance must be evaluated according to the building code and project location. B1 and B2 classifications may be relevant to different regulatory systems and construction categories. The correct classification depends on the precise PVC formulation, backing, thickness, installation method, and test configuration. Project teams should request the applicable test documentation before using the material in regulated public or commercial buildings.

Application Areas

Hospitality Interiors

Hotels, restaurants, lounges, and serviced apartments require wall finishes that remain attractive under frequent use. Hotel corridors can experience luggage contact, trolley movement, cleaning activity, and repeated pedestrian traffic. A PVC wallcovering with a textured surface and cleanable acrylic top coat can help maintain a finished appearance in these conditions.

In restaurants, the material can be used on accent walls, reception backgrounds, private dining rooms, and circulation areas. Design teams can select subtle fabric patterns, warm timber effects, artistic graphics, or custom imagery that reinforces the identity of the venue. Areas exposed to direct splash or grease should receive additional consideration, including appropriate sealing, ventilation, and cleaning protocols.

Commercial and Retail Spaces

Retail fitting rooms, office partition cladding, exhibition booths, and branded display areas often require a strong visual impact within a limited installation schedule. Digital printing makes it possible to produce customized graphics, while the broad width helps create uninterrupted presentation surfaces. In temporary exhibition environments, the roll format can also simplify transport and on-site cutting compared with rigid panels.

For office interiors, the wallcovering can add texture and warmth to meeting rooms, reception zones, circulation areas, and partition surfaces. A matte linen texture may reduce glare near screens, while a satin finish can provide a refined appearance in reception spaces. Project managers can select a durable neutral design for long-term use or a bold printed graphic for a shorter campaign or showroom installation.

Residential Interiors

In homes, the wallcovering can be used for living-room feature walls, bedroom headboard walls, photo walls, dining areas, and walk-in closet lining. Its print flexibility makes it possible to coordinate the wall with furniture, textiles, flooring, and lighting. A stone or wood appearance can add visual depth without the weight and installation complexity of natural slabs or timber panels.

For bedrooms and living areas, designers may prioritize low-gloss finishes and calm patterns. In children’s rooms or high-use family areas, cleanability and surface resistance can be more important. The exact selection should reflect ventilation, indoor air-quality expectations, maintenance practices, and the project’s approved material schedule.

Healthcare and Public Facilities

Healthcare corridors, waiting rooms, reception areas, and impact zones require surfaces that can tolerate frequent cleaning and daily contact. The wallcovering can be specified for wainscoting zones, corridor feature panels, and visually calming waiting-room designs. Anti-microbial options may be available for projects that require additional hygiene-related functionality, subject to confirmation of the exact treatment and supporting test data.

Healthcare applications require careful coordination with infection-control procedures, fire regulations, chemical-resistance requirements, and substrate preparation standards. Neutral soap cleaning is recommended for the standard surface, while any stronger disinfectant must be tested on an approved sample before broad application.

Installation Guidance

Professional installation is essential to achieving the full visual and functional value of a wide wallcovering. The material can provide a clean, continuous appearance, but the result depends heavily on the condition of the wall, adhesive selection, temperature, humidity, cutting accuracy, and seam treatment.

Substrate Preparation

The wall must be dry, smooth, clean, and properly primed. Moisture content should be below 8 percent when measured with a resistance-type hygrometer. Excessive moisture can weaken adhesive performance, encourage edge lifting, and contribute to microbial growth behind the covering. New plaster, concrete, or skim-coated surfaces should be allowed to cure according to the substrate manufacturer’s requirements.

Existing paint should be inspected for adhesion and sanded to create a suitable mechanical key. Loose paint, dust, grease, old adhesive residue, and uneven patches should be removed. Cracks, holes, and surface depressions should be repaired and sanded smooth. Because the product is wider than conventional wallpaper, large surface irregularities may be more visible across the completed panel.

Adhesive Selection

Use a heavy-duty vinyl paste with an anti-fungal additive. The recommended application quantity is approximately 200 to 250 grams per square meter, although the final amount should be adjusted according to substrate porosity, adhesive instructions, and installation conditions. Starch-based adhesives are not recommended because they may lose bond strength in humid environments.

Adhesive should be applied evenly, without excessive accumulation at edges or insufficient coverage in the center of the panel. Uneven application can create bubbles, weak bonding zones, or visible surface irregularities. The installer should follow the adhesive manufacturer’s open time and working time recommendations and should avoid installing material after the adhesive has begun to skin over.

Room Conditions

The installation room should be maintained between 15°C and 30°C for 24 hours before and after hanging. Low temperatures can reduce adhesive tack and increase the risk of edge lifting. Excessive heat may accelerate adhesive drying and make positioning more difficult. Strong drafts, direct heating, and rapid changes in humidity should be avoided during curing.

Material should be acclimatized in the installation area before cutting. Rolls should be stored upright on a clean, level surface and protected from moisture, direct sunlight, and impact. The installer should verify roll numbers, color batches, pattern direction, and surface condition before opening all rolls.

Cutting and Seam Planning

A cutting plan should be prepared before adhesive is applied. Panel order, pattern direction, repeat length, door and window openings, corners, electrical outlets, and architectural divisions should be considered. For a design with a straight match, each panel must align directly with the adjacent panel. For a drop match, the required vertical offset must be maintained consistently.

Walls longer than the product width require vertical joints. These joints should ideally be positioned in less prominent areas or coordinated with design lines. Pattern matching tolerances can be maintained within approximately 2 millimeters under controlled conditions, but the actual result depends on substrate accuracy, material handling, design complexity, and installer skill.

Smoothing and Finishing

After positioning, the wallcovering should be smoothed from the center toward the edges using appropriate non-damaging tools. Excessive pressure or sharp tools may mark the surface, especially on high-gloss finishes. Seams should be closed carefully without squeezing excessive adhesive onto the printed face. Any adhesive residue should be removed promptly using the method recommended for the specific adhesive.

Edges, corners, penetrations, and transitions should be inspected after installation. In humid areas, exposed edges should be sealed with latex caulk. Direct water-spray areas require additional joint sealing and should not be treated as equivalent to ordinary damp interior walls. Final inspection should occur after the material and adhesive have stabilized.

Care, Cleaning, and Long-Term Maintenance

Routine maintenance is straightforward when the correct cleaning procedure is followed. Dust can be removed using a soft, dry cloth or a low-suction vacuum attachment. Light marks should be cleaned with a damp sponge and neutral soap with a pH of approximately 6 to 8. The surface should not be saturated, and standing water should be removed from joints and edges.

Abrasive powders, scouring pads, bleach solutions, strong acids, strong alkalis, and solvent-based removers should not be used. These substances can dull the acrylic top coat, remove ink, soften the PVC surface, or create a visible difference between cleaned and uncleaned areas. Before using any new cleaning product, facility managers should test it on a concealed sample or an approved spare piece.

High-contact zones should be inspected periodically. Small edge movements, seam openings, surface cuts, or moisture entry should be repaired early. Prompt maintenance is less disruptive and less costly than replacing a large section after adhesive failure or water damage has spread.

Manufacturing Strengths and Quality Management

Zhejiang MSD Group Share Co., Ltd. brings experience across several flexible-material categories. Its product range includes advertising flex banners, PVC calendered films, PVC ceiling films, drop stitch fabrics, sunshade fabrics, PVC waterproof fabrics, PVC mesh fabrics, PVC tarpaulins, and related materials. This manufacturing breadth provides a useful technical foundation for producing wallcoverings because many of the same capabilities are involved: polymer processing, coating, calendaring, printing, lamination, surface treatment, roll winding, and quality inspection.

The company’s location in the Warp Knitting Industrial Park of Haining provides access to an established industrial supply chain and a concentration of textile and flexible-material expertise. Since its establishment in 2002, the company has emphasized independent innovation and product development. This orientation supports the creation of materials for different application scenarios rather than relying on a single standard construction.

For the wallcovering product, manufacturing strength can be evaluated through several practical indicators. These include control of film thickness, consistency across the 1.37-meter width, backing adhesion, print registration, gloss uniformity, embossing depth, color stability, roll winding, packaging, and batch traceability. Each factor affects the final installation result.

Width and Thickness Control

Wide-format production requires stable web tension and accurate alignment. Variation in width can complicate installation and create difficulties when matching adjacent panels. Controlled coating and winding processes help maintain the specified 1.37-meter format. Thickness monitoring is also important because excessive variation can influence flexibility, weight, embossing response, and adhesive behavior.

Color and Print Consistency

Digital and rotogravure production require different forms of process control, but both depend on accurate artwork preparation, ink management, substrate stability, and inspection. Spectrophotometer-based color measurement supports objective comparison rather than relying exclusively on visual judgment. A production approval sample should be retained for future reference, particularly for phased construction or repeat orders.

Batch Traceability

Roll labeling with batch information supports traceability from production through delivery and installation. This is important when a project includes several rooms, buildings, or future replacement requirements. If a concern arises, the production batch, roll length, design code, and shipment information can help identify the affected material and coordinate an appropriate response.

Packaging and Logistics

Wide rolls must be protected from crushing, moisture, contamination, and deformation. The use of 76-millimeter cardboard cores and PE film helps maintain roll shape and surface cleanliness during transport. Vertical pallet storage with edge protectors helps reduce pressure damage. On arrival, the buyer should inspect packaging, verify quantities, check labels, and report visible damage before installation begins.

How the Product Supports Sustainable Project Planning

Material sustainability should be evaluated across the complete product life cycle rather than through a single attribute. The wallcovering can support resource-efficient installation by reducing the number of seams, limiting the need for additional overlay films in standard applications, and enabling localized replacement of damaged sections when the design and batch are available. Continuous-roll production also allows project teams to calculate cutting plans and reduce avoidable offcuts.

Low volatile organic compound emissions and optional anti-microbial treatments may be available depending on the selected construction. These options should be verified through project-specific documentation rather than assumed for every variation. Indoor-air-quality requirements can differ by country, building type, and certification system, so the material should be reviewed alongside the adhesive, primer, sealant, and substrate.

Durability is also a sustainability consideration. A surface that remains attractive and serviceable for a longer period may reduce the frequency of replacement, repainting, disposal, and labor. Proper installation and maintenance are essential to achieving this benefit. A durable material installed on a damp or poorly prepared wall will not deliver its intended service life.

Specification and Procurement Considerations

Before placing a project order, buyers should confirm the exact width, thickness, weight, backing, surface texture, gloss level, printing method, pattern repeat, fire classification, and color standard. A physical sample is strongly recommended because printed colors and textures may appear different on a screen or under different lighting conditions.

Procurement teams should also confirm roll length, core diameter, packaging method, pallet configuration, minimum order quantity, production lead time, spare-roll policy, and replacement availability. For large projects, a percentage of additional material should be considered for cutting waste, future repairs, and installation errors.

Architectural specifications should identify the approved adhesive, substrate moisture limit, installation temperature, cleaning method, and joint-sealing requirements. If the product is intended for healthcare, hospitality, education, transport, or public buildings, the specification should reference the required fire, emissions, hygiene, and chemical-resistance documentation.

Frequently Asked Questions

What is the main advantage of the 1.37-meter width?

The 1.37-meter fixed width reduces the number of vertical joints compared with narrow wallcovering strips. It can cover many standard wall heights without horizontal seams and creates broader, more continuous decorative panels. On walls wider than one panel, joints can be planned at architectural divisions or matched according to the approved pattern.

Can the wallcovering be custom printed?

Yes. Digital printing supports customized graphics and does not have the same pattern-repeat limitation as rotogravure. Projects can specify photographic images, artwork, abstract graphics, murals, or coordinated patterns. Artwork scale, color profile, repeat direction, and panel sequence should be confirmed before production.

When is rotogravure printing preferable?

Rotogravure is suitable for high-volume orders that require stable repeated patterns and efficient long-run production. It can produce approximately 120 lines per inch and may use repeat lengths such as 640 or 915 millimeters, depending on the cylinder. Straight-match and drop-match designs can be specified during order confirmation.

Is the product suitable for bathrooms?

It can be used in selected high-moisture interior zones when the substrate is properly prepared and all edges are sealed with latex caulk. Direct water-spray areas require overlap sealing and additional assessment. The product should not be treated as a replacement for waterproofing in showers or continuously wet environments.

What adhesive should be used?

A heavy-duty vinyl paste with an anti-fungal additive is recommended, generally applied at approximately 200 to 250 grams per square meter. Starch-based adhesives should be avoided because their bond strength may decrease under humid conditions. The adhesive manufacturer’s instructions must be followed for the specific wall and backing construction.

What wall conditions are required before installation?

The wall should be dry, smooth, clean, stable, and primed. Moisture should be below 8 percent when measured by a resistance-type hygrometer. Existing paint should be securely bonded and lightly sanded. Cracks, holes, dust, grease, and uneven areas should be repaired before hanging.

What temperature is recommended during installation?

The room should remain between 15°C and 30°C for 24 hours before and after installation. Low temperatures can reduce adhesive tack and contribute to edge lifting. Strong drafts, rapid humidity changes, and direct heat should also be avoided while the adhesive cures.

How should the surface be cleaned?

Use a damp sponge and neutral soap with a pH of approximately 6 to 8. Avoid abrasive powders, abrasive pads, bleach solutions, and solvent-based removers. Cleaning should be gentle, and excess moisture should not be allowed to remain at seams, corners, or exposed edges.

How durable is the printed surface?

The surface includes an acrylic resin top coat designed to resist mild abrasion from cleaning cloths. The stated scrub resistance is at least 2,000 cycles under the ISO 11998 reference. Actual service life depends on traffic, cleaning frequency, chemical exposure, installation quality, and environmental conditions.

Does the product support fire-rated applications?

Options are available with B1 or B2 fire classifications according to the applicable evaluation route, including GB 8624 or EN 13501-related requirements. The exact classification must be confirmed through documentation for the selected thickness, backing, finish, and production construction.

Is flame retardant performance affected by cleaning?

The flame-retardant additives are integrated into the PVC formulation rather than applied only as a surface coating. Standard neutral-soap cleaning is not expected to remove the formulation-based treatment. Nevertheless, the project should rely on approved test documentation and should avoid aggressive chemicals that may damage the surface or backing.

How are rolls packaged and shipped?

Rolls are wound on 76-millimeter cardboard cores and wrapped with PE film. Each roll is labeled with batch information for traceability. Standard pallets can hold eight rolls vertically with edge protectors designed to reduce crushing during storage and transportation.

What gloss levels are available?

Typical options include approximately 5 percent matte, 30 percent satin, and 70 percent semi-gloss. Matte surfaces can reduce glare, satin provides moderate reflection and depth, and semi-gloss creates a brighter visual effect. The final choice should be evaluated under the project’s actual lighting conditions.

Can the wallcovering be used in healthcare facilities?

It can be considered for healthcare corridors, waiting rooms, wainscoting, reception areas, and other interior zones where cleanability and visual consistency are important. Healthcare projects must confirm fire, hygiene, emissions, chemical-resistance, and infection-control requirements before approval. Anti-microbial options may be available for selected constructions.

How should future repairs be planned?

Project owners should retain spare material from the same production batch whenever possible. Matching future material can be difficult if a design is discontinued or if color changes occur between batches. Spare rolls should be stored upright, dry, protected from sunlight, and clearly labeled with the design and batch information.

Conclusion

The 1.37m PVC Seamless Artistic Wallcovering combines wide-format coverage, flexible roll handling, durable PVC construction, customizable printing, and practical maintenance performance. Its 1.37-meter width helps reduce seams, while digital and rotogravure printing provide options for both unique artwork and high-volume repeated designs. Embossed textures and multiple gloss levels allow the material to match different interior concepts, from quiet residential surfaces to highly branded commercial environments.

Its technical advantages include low water absorption, resistance to routine cleaning, controlled tensile strength, lightfastness, dimensional support from the non-woven or fabric backing, and optional fire-performance classifications. These characteristics make it a versatile solution for hospitality, retail, office, residential, healthcare, exhibition, and public interiors when the exact construction is properly specified.

The manufacturing capabilities of Zhejiang MSD Group Share Co., Ltd. further support the product’s value. The company’s experience in PVC films, ceiling films, waterproof fabrics, advertising materials, mesh fabrics, tarpaulins, and other flexible products provides a broad technical foundation for polymer processing, printing, coating, embossing, backing, roll handling, and quality control. Its established production background and emphasis on independent innovation enable it to serve projects that require both standardized performance and customized visual development.

For the best result, the product should be selected through a complete specification process that includes sample approval, substrate inspection, adhesive confirmation, installation planning, environmental control, and maintenance training. When these steps are followed, the 1.37m wallcovering can provide an efficient and visually consistent alternative to conventional wall finishes while supporting the long-term operational needs of modern interior spaces.

References

ASTM International. ASTM D570, Standard Test Methods for Water Absorption of Plastics.

International Organization for Standardization. ISO 105-B02, Textiles—Tests for Colour Fastness—Colour Fastness to Artificial Light.

International Organization for Standardization. ISO 11998, Paints and Varnishes—Determination of Wet-Scrub Resistance and Cleanability of Coatings.

General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China. GB 8624, Classification for Burning Behavior of Building Materials and Products.

European Committee for Standardization. EN 13501, Fire Classification of Construction Products and Building Elements.

GB 18586-2001. Indoor Decorating and Refurbishing Materials—Wallpaper—Limit of Harmful Substances.

Product technical information supplied for the 1.37m PVC Seamless Artistic Wallcovering, including construction, printing, performance, installation, packaging, and maintenance parameters.

Corporate manufacturing information supplied for Zhejiang MSD Group Share Co., Ltd., including company history, product categories, innovation activities, and production location.

Product: 1.37m wall covering

Wang Yu | After-Sales Service Supervisor

4 years of after-sales experience in flexible materials; handled product complaints for PVC tarpaulins and flex banners, established a client feedback system that reduced issue resolution time by 25%, and trained 3 new after-sales staff.